RAAD Creations is a parent brand for all categories under the "RAAD" business starting with a little jewelry shop on Etsy. I was given free rein on this product, with only a possible suggestion from my client: a gold and black tree.
After multiple sketches I came across the idea of making the tree branches spell out the brand name "RAAD". This took a lot of trial and error, but I eventually got a result I was happy with. This didn't mean the logo was done however, as I make it a habit of giving my clients at least two different logo proposals to choose from.
Starting on the second logo proposal, I played around with the letter "R", discovering that both the tail and the curved section could be made to look exactly alike. Using this info I could create a geometric spiraling pattern. After presenting both logo proposals, the client fell in love with the second logo option, and the rest is history!
Final product:
Client feedback:
Thank you so much for helping me create my logo. So happy with it.
- Raul Medina
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