I was commissioned for this project by a good friend of mine who decided to start up her own baking business; specializing in cookies and pastries, with an option for vegan and gluten friendly alternatives.
In my experience, sometimes when creating a logo design, the first idea that pops into your head is the one that works. I had originally planned to make the entire word "Glazed" in the calligraphic style you see above, but ultimately ended up going for just a stylized letter "g".
The brief for this logo was a modern design with a mature, sophisticated look. In the client's words: "Simplicity and class." One of my client's main goals in her business is to provide yummy vegan and gluten-free alternatives for those who need them. Knowing this, I decided to add some kind of natural element to this logo to symbolize health, and eventually settled on some leaves.
Final product:
Client feedback:
I love it, it's so great, Brady's the best! - Natasja Degrieck
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